SingleFeed, a Google (News - Alert) Shopping Partner for data feed management, recently announced new logic-based SKU management services, allowing online retailers to optimize product data feeds across comparison shopping, catalog, affiliate, and mobile engines.
"Our product feeds to the CSEs are now much more strategic," said Jonathan Hurst-Sneh, Internet Marketing Manager at U.S. Toy Company. "By using SingleFeed's analytics to highlight SKUs that don't convert well, we've been able to suppress them with the goal allocating our spend to better performing products."
The new services enable merchants to intelligently manage and automate their marketing expenditures for online sales channels by filtering products based on any criteria they specify in their feed or sales analytics. They can now easily track the latest uploaded files to know the number of active, problem, uncategorized and suppressed products.
"SingleFeed merchants carry a diverse range of brands and products that perform very differently on the wide breadth of our supported online marketing channels." said Mike Effle, CEO at SingleFeed. "Our new functionality gives merchants greater control when optimizing their marketing for each channel-including the new paid advertising campaigns for Google Shopping."
SingleFeed specializes in customizing the solutions for each customer's needs. Based on goals, resources, success metrics and revenues, a service relationship and pricing model is designed to meet everyone's needs.
Pricing is generally comprised of a minimum monthly fee and a percentage of revenue earned via the comparison shopping channel. This model aligns the interests of the SingleFeed Account Mangaement team and the merchant to ensure a true partnership between the companies.Last year, SingleFeed announced the availability of SingleFeed Selling on Amazon Add-on in beta. The add-on is an affordable way for online retailers to include submissions of products in Amazon.com's (News - Alert) Selling on Amazon program in addition to comparison shopping engines.