Pegasystems (News - Alert) Inc., a company that deals in Business Process Management (BPM) and Customer Relationship Management (CRM) solutions, was recently positioned by Gartner, Inc. in the "Leaders" quadrant in the 2012 Magic Quadrant for Intelligent Business Process Management Suites (iBPMS).
Pega's Business Process Management solutions enable businesspeople to quickly and easily capture their business goals as models that can be instantly turned into intelligent, automated processes. Pega BPM automatically builds and executes all of the software needed to deliver fully functional processes and applications.
The solution automates the lifecycle of building, executing and continuously improving work automation and case management solutions. Express Actions, Direct Feedback, Process Discovery and Active Reports help build agile solutions.
On the other hand, Pega's Customer Process Manager (CPM) is built on company’s core BPM capabilities, and is available with industry-specific models, processes and interfaces for financial services, healthcare and insurance.
The solution allows companies to interact with their customers over any channel and across the customer lifecycle with personalized strategies for customer service, retention, cross-selling and up-selling. They can also automatically guide service representatives through the right process, content and presentation for the specific customer and interaction.
"We are pleased to be positioned as a leader, with recognized ability to execute and completeness of vision in the new iBPMS Magic Quadrant," commented Pegasystems CEO and founder, Alan Trefler (News - Alert). "We have watched as Gartner continues to evolve their thinking on this category. We believe the new iBPMS criteria reflect what our clients have come to expect – that they can confidently expand their application of Pega technology to the most demanding requirements across their entire enterprise, now and in the future, without worrying whether the system will scale.”
“Pega is also recognized as a leader in CRM for marketing, sales and customer service and support,” he added. “In the final analysis, if your business operations don't do what your customers need and want, no one would call them 'intelligent.' Optimizing customer experience is the best evidence that you have automated and improved your processes the right way."
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