With marketing becoming highly targeted and personalized, companies have had to automate marketing communication and lead generation programs to ensure that they stay in the running.
And, this is what Granite Horizon, a development and project management firm and one of the largest eZ Publish developers in North America, set out to do by introducing a new Marketing Studio service.
"We've designed our Marketing Studio to help harness the power of the new generation of Web content management platforms,” said Greg McAvoy-Jensen, CEO at Granite Horizon.
Marketing Studio is built on the power of the eZ Publish content management platform and can easily be integrated with existing CRM systems or other third party software.
The new service claims to help sales people automate sales lead development and on-line marketing process. As a result, higher number of leads, prospects and even customers can be managed efficiently and easily and consistently.
According to McAvoy-Jensen, the Internet offered marketers a tremendous opportunity to identify and develop sales leads to such an extent to overwhelm most sales support operations. He also stressed on the importance of marketing automation and how it complemented the marketing process.
Granite Horizon's Marketing Studio is integrated into the client's existing website as part of their content management platform, McAvoy-Jensen explained. It keeps track of visitors to the site and those who sign up for newsletters and shares this information with the relevant databases.
By applying pre- determined campaigns, schedules and metrics, real-time reporting of results can be delivered to marketing and sales management and other users within the company.
"We see marketing automation as a key component to getting the most out of your on-line marketing expenditures," McAvoy-Jensen noted.
Dentsu eMarketing One Inc., and eZ Systems Japan Co. Ltd., the local Japanese subsidiary of eZ Systems AS of Norway, have signed a partnership agreement to begin offering Web Content Management solutions using “eZ Publish Enterprise edition.”
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