Facebook’s (News - Alert) decision to purchase Instagram, the photo-sharing app, seems to have been a calculated move on the social networking giant to bring in more users into its network and allow more interaction to take place within Facebook walls. With over 100 million registered users and growing, Instagram already has five billion photos shared. In addition, many brands are already looking to engage with users and hopefully monetize this relatively new social media platform.
A new tool launched by VenueSeen is looking to help brands do exactly that on Instagram. The management and CRM tool will help brands run Instagram campaigns that integrate directly on the company websites which will hopefully drive traffic to their sites. The campaign management tool will help brands identify and engage with fans and hopefully inspire them to spread the word via social networks by use of pictures. The tool will help in content generation, customer engagement and collecting customer contact information to develop long-term relationships. The tool will provide a natural and fun way to leverage existing customer photo behavior while encouraging specific product content generation.
How does this new tool work? First, brands and marketers set up a hashtag-driven campaign that will help monitor and promote shared photos via the dashboard. The next step is to implement the campaign by automatically posting a message to the photo with a URL that drives the user to a custom brand site for photo verification. Submitted photos will easily be monitored and approved for publishing on the site via the dashboard. The final step will be managing the campaign details that include verifying user Instagram accounts as well as collecting information about the campaign from the campaigns dashboard for future use.
According to the CEO of VenueSeen, Brian Zuercher, “The price for a campaign can range from under $1,000 a month to tens of thousands, depending on the scope and reach of the project.”
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