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Gartner Places Oracle in Leader Quadrant for Sales Force Automation

August 08, 2012

Oracle (News - Alert) stated that analyst firm Gartner has placed the Oracle Siebel CRM in the Leaders quadrant and the Oracle Fusion Sales in the Visionaries Quadrant in the newly published Gartner’s (News - Alert) ‘Magic Quadrant for Sales Force Automation’ 2012 report.

“We are honored to see both Oracle's Siebel CRM and Oracle Fusion Sales in Gartner's new Magic Quadrant for Sales Force Automation,” commented Anthony Lye, senior vice president of Cloud Applications Strategy at Oracle. “Oracle continues to be a leader in the industry for CRM innovations with products that maximize value across industries and capabilities. We consider both Oracle's Siebel CRM and Oracle Fusion Sales placement a testament to this leadership.”

Oracle Fusion Sales, a component of Oracle Fusion Customer Relationship Management (CRM), is said to be a comprehensive sales suite solution to help drive better sales performance management, while Oracle's Siebel CRM is designed to help organizations differentiate their businesses to achieve maximum top-and bottom-line growth.

Oracle asserted that Siebel CRM delivers comprehensive on-premises and on-demand CRM solutions, and role-based customer intelligence and pre-built integration, while Oracle Fusion CRM delivers collaboration environment, seamless Microsoft (News - Alert) Outlook integration, mobility features and active streams required to bring their sales goal initiatives to the next level.

Gartner Magic Quadrants are stated to be a culmination of research in a specific market, giving one a wide-angle view of the relative positions of the market's competitors. Those who are placed in the Leaders quadrant execute well against their current vision, and are well positioned for tomorrow.

Those in the Visionaries quadrant understand where the market is going or have a vision for changing market rules, but do not yet execute well.

Recently, India's CRMIT delivered Oracle Fusion CRM in Asia and Oracle unveiled Oracle RightNow CX cloud service.


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Edited by Braden Becker

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