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Nimble Releases Version 2.0 of Social CRM Platform

By Carolyn J Dawson
TMCnet Contributor

Nimble (News - Alert) has released version 2.0 of its Social CRM platform. According to Nimble, companies can now convert their social communities into lifetime customers using Nimble’s social business platform, allowing them to reach out to their customers by paying attention and committing themselves.

The feedback from the social community has been taken into consideration and implemented accordingly with this new release. The new Nimble 2.0 has several improved features like social discovery, better usability and inclusion of marketing. Social announcements and discovery have also been added to Nimble 2.0 as well.

In a release, Jon Ferrara (News - Alert), CEO of Nimble, said, "Traditional CRM systems fail at relationship management and that's why people don't use them for engagement. The era of customer engagement is now, and it starts with listening. You can't just snap social onto legacy CRM platforms and expect it to be effective. Nimble was built from the ground up for active social listening and engagement. We're putting the 'R' (relationship) back into CRM, and with Nimble 2.0, we are disrupting the old CRM ways of doing business."

Nimble has experienced tremendous increase in its number of VARs, having signed nearly 250 resellers across the world. The company also has over 30,000 registered users of Nimble at over 2,800 organizations.

Michael Brito, SVP for Social Business Planning at Edelman (News - Alert) Digital, said, "What I love about this product is the user interface. It's very easy to find relevant information when I need it. The integration with contact management, activity management, sales and marketing automation, traditional and social media communication tools and collaboration features into one web-based solution makes it very convenient for people like me to get a pulse of what's going on in my network."