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Bayshore Solutions and Tampa Bay Technology Forum will Highlight Tech Trends

Bayshore Solutions, a Tampa, FL Web design firm, is partnering with the Tampa Bay Technology Forum to bring leading industry experts in CRM, systems integrations, website and marketing automation to the TBTF Tech Trends Event.

Both companies will unite to share strategies on using technology to achieve better, faster and easier sales results.

“Businesses invest a lot of time, money and effort to generate leads. In this TBTF Tech Trends event, we’ll explore ways to maximize the conversion of these leads to sales and ensure that none slip between the cracks,” said Kevin Hourigan, president and chief executive officer of Bayshore Solutions. 

According to Bayshore Solutions, the event will detail strategies and proven methods for more accurate and effective Scoring and Maturation to “Sales-Ready”, as well as setting, tracking and monitoring Key Performance Metrics from Click to Sale. Other strategies include: 

Website Conversion Optimization. Bayshore Solution notes that the simplest way to improve your website’s conversion rate is to have a clear and strong call to action (CTA). CTA buttons should be visible to the consumer and located above the fold meaning it should be placed in a location where the user doesn’t have to scroll up or down. Common, effective CTA buttons include “Join Now,” “Add to Cart,” “Sign Up Now!,” “Get a Custom Quote,” “Contact Us!” and “Order Online Now.” Link Building, the process of getting websites to link to your website, and SEO words are also helpful techniques.

CRM Lead Systems Integration. Salesforce offers the Sales Cloud platform which allows representatives, managers all the tools they need to focus more on selling and less on administration. Various websites used by marketers to generate leads include Google Search, Facebook, Twitter (News - Alert), online ads, etc. However, each channel functions individually making it hard to measure. With the Sales Cloud platform marketers are able to track their campaigns across all their channels in one location. This helps users have a better idea of which campaign led to a closed deal.  

Website and Marketing Automation. As mentioned, the Sales Cloud solution from Salesforce gives marketer a better understanding of which channel is closing deals. However, the platform also automatically inputs the consumer’s information into your Lead Detail contact list. The list will also show what the lead source (i.e. – Google (News - Alert) Adwords, Email, Cold Call, Online Ad, Twitter, etc.) was for the consumer and the lead’s status. 




Jordan Eggers has five years of writing experience and has written pieces for various print outlets and websites. Currently living abroad, she is working as a freelance writer and enjoys keeping up-to-date on everything new happening in technology.

Edited by Jennifer Russell