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Leads360 Receives $15 million in Validation

February 06, 2012

A recent round of funding lands Leads360 with some serious validation. $15 million worth. According to sources covering the press release, Volition Capital ended the round after joining the Rustic Canyon Partners who were already there lending support. Both growth equity firms are known to spot technology innovators that are leaders of their industries. Leads360 uses platform technology that allows telemarketers to develop leads, and now thanks to the hefty sum, Leads360 will further lead the market in telecommunication software.

Leads360 is “the largest and most successful sales lead management company,” and after reading the consumer reviews, it’s not hard to see why. Below are some of these reviews:

“Leads360 has a great product; but more than that they’ve got a great team. The lead management capabilities are rich with critical functionality, but are also very easy for smaller organizations to adopt,” - Jonathan Ruchman

“While we like the versatility of Salesforce.com (News - Alert), setup can be somewhat daunting for a smaller company. We found that we could immediately start using the application in a productive manner and yet retain the ability to make changes later once we had production experience. Leads360 reduced the time required to achieve the benefits we were looking for with minimal effort.” – Ron Beach

“Leads360 is an essential tool for us because it allows us to manage all the leads that we buy and generate far more effectively than Salesforce can on its own.” – Marjorie Gilberg

What is Leads360’s recipe for success? Well, first of all, the telemarketing industry, which is the industry that has many of Leads360’s clients, is not going away anytime soon. Secondly, the software that they offer is superior in many ways to CRM software, potentially allowing them to pave the way of the sale’s generating software of the future. And lastly, they now have the funds to ensure their company’s success in the future.


Julie Griffin has a B.A. in English from the University of Kentucky and covers technology news and communications related topics. Known best for her various web publications, Griffin also occasionally contributes to local press.

Edited by Rich Steeves
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