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TMCnet's Call Center Software Week in Review

By David Sims
TMCnet Contributing Editor

Let’s get you caught up on some of the top headlines in the call center software space this past week.

Nationwide business solutions provider Blytheco inked a new partnership agreement with SugarCRM (News - Alert), a customer relationship management (CRM) company, in order to offer SugarCRM to Blytheco's suite of business management solutions.

This new partnership will allow Blytheco to add SugarCRM to its product line-up, offering its clients the ability to effectively boost sales and retain customers, while saving money.

“Adding SugarCRM to our product toolbox is a big and positive step for our organization,” said Stephen Blythe, founder and CEO of Blytheco. “Our clients look to us to recommend solutions that fit their needs, and SugarCRM will be a strong option for many of them.”

The SugarCRM application is downloaded more than ten million times and currently serves over 850,000 end users in 192 countries. It is specifically designed to help businesses communicate with prospects, share sales information, close deals and keep customers happy.

Also, to boost its efforts of expanding its operations across Western Europe, cloud-based messaging and email delivery service provider SMTP, Inc. appointed Jorge Casas as its director of Business Development and Customer Service. Casas was working with Prestolite Electric LTD as Multilingual Customer Service and Export Supervisor for the regions of France, Southern Europe and Maghreb.

Officials from SMTP said that appointment of Casas will help the company advance its email marketing programs. SMTP sees huge potential in the European market which is estimated to be worth approximately $9 billion.  The company is operating in 150 countries and is serving a client base of over 10,000 customers.

“Our strategy reflects the direction and globalization of the marketplace, and reinforces our position as a leading Micro Multinational enterprise,” said Semyon Dukach, CEO of SMTP. “We operate today in a global business community, where technology and communications empowers organizations like SMTP to thrive by virtually transcending national borders.”

And Campus Management Corp announced that its Talisma CRM solution has been selected for deployment at the University of Nebraska at Kearney to help enhance enrollment and graduation rates.

In a release, Dusty Newton, University of Nebraska at Kearney director of Admissions, said, “Historically, the UNK undergraduate student population has been comprised primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it's imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students. To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers.”

The original deployment of the solution will be in the undergraduate office of recruitment and admissions which is expecting to see an increase of almost 1.5 percent in enrollment on an annual basis. Future plans include campus wide deployment of the solution by the University across its academic and student affairs departments to help drive a number of recruitment and student success programs.