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Talisma CRM Solution to Expand Student Enrollment at University of Nebraska

By Calvin Azuri
TMCnet Contributor

Campus Management Corp recently announced that its Talisma CRM solution has been selected for deployment at the University of Nebraska at Kearney to help enhance enrollment and graduation rates.

In a release, Dusty Newton, University of Nebraska at Kearney director of Admissions, said, "Historically, the UNK undergraduate student population has been comprised primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it's imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students. To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers." 

The original deployment of the solution will be in the undergraduate office of recruitment and admissions which is expecting to see an increase of almost 1.5 percent in enrollment on an annual basis. Future plans include campus wide deployment of the solution by the University across its academic and student affairs departments to help drive a number of recruitment and student success programs.

Timothy S. Gilbert, senior vice president and chief marketing officer of Campus Management Corp., said, "The University of Nebraska at Kearney has embraced the advantages Talisma CRM affords in terms of helping it meet recruitment goals, improve student success and retention, and increase graduation rates. They will now be able to address each student through their preferred communication channel, with messages tailored specifically to them, and track these communications to help build stronger relationships before they even set foot on campus and throughout their time at UNK."

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