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Canadian Real Estate Markets Use Lasso CRM to Sell Out Residential Projects

By Jyothi Shanbhag
TMCnet Contributor

Lasso Data Systems, a provider of CRM home builder and condo sales software solutions for the residential new-home industry, has announced that their CRM solution is helping Canadian developers, builders and marketing sales agencies to improve their businesses.

Lasso’s CRM is being utilised by these agencies to capture, manage and communicate with homebuyer leads, prospects and purchasers.

Dave Clements, CEO, Lasso Data Systems said that they have experienced excellent growth of over 40 percent in 2011 in the Canadian market, primarily in major urban markets like Toronto, Montreal, Calgary and Vancouver.

According to Clements, the Canadian real estate market has been strong, but there is an abundance of product and it’s highly competitive, so developers, home builders and new home sales agencies are embracing CRM home builder software like Lasso to help them maximize sales by having a centralized database of prospects and buyer accessible across their organizations.

Lasso’s customer relationship management (CRM) solution is a web-based solution for marketing and selling in the homebuilding industry. Company officials said that this solution is built for new home sales and is suited for multi-family development projects in cities like Vancouver and Toronto where condo development is massive.

Dave Betcher, Lasso’s VP Sales said that with their CRM solution, no lead gets lost, and no sale is missed. “A CRM system is like an instant ‘to-do’ list for a sales agent each day—they can easily access an up-to-date, accurate, complete list of all of their prospects, as well as a listing of when each was last contacted. Using that information, sales professionals can determine who needs a phone call or an e-mail, who should make an appointment to come into the sales center, and who may be close to closing on a home,” affirmed Betcher.

In addition, the CRM software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management. Lasso even promises to work equally well for diverse developments from urban high-rise to suburban townhomes, single family, master planned and senior communities, and golf, mountain and ocean destination resorts.

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