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New Partnership Formed Between TAS Group and Touchstone CRM

By Calvin Azuri
TMCnet Contributor

Touchstone (News - Alert) CRM recently entered into a partnership with the TAS Group. This new partnership will enable Touchstone to expand both its solution and business intelligence offerings which will now come with an integrated sales effectiveness automation founded on the Dealmaker software from the TAS Group. Touchstone CRM is a business software and consultancy services provider as well as a Microsoft Dynamics Gold partner.

This partnership will enable Touchstone CRM to deliver business intelligence offerings and solutions by maximizing its sales effectiveness with the aid of the Dealmaker intelligent software from the TAS Group. The B2B Sales Accelerator solution from Touchstone will deliver the Dealmaker software application with integrated sales methodologies within Microsoft (News - Alert) Dynamics CRM. The integration of the sales methodology automation with the Microsoft Dynamics software package will benefit businesses by offering them with an array of business intelligence solutions.

In a release, John Paul, Business Solutions Manager at Touchstone CRM, said, “I am delighted with the Partnership between Touchstone CRM and The TAS Group. One of our key focus areas is helping B2B companies extend their capabilities around being more effective in Strategic Selling. This is greatly extended by the power of this partnership and the Dealmaker solution.”

Touchstone’s Sales Accelerator solution, based on the Dealmaker software of TAS Group, will promote business operations by: imparting proactive coaching, increasing the sales forecast accuracy, offering end-to-end analytics based on well-defined real time data, reducing expenses, automating forecast updates, presenting better account management, and enabling an effective use of social media for commercial applications.

Donal Daly, CEO of The TAS Group, said, “Companies with challenging sales cycles and high value transactions can achieve greater success with their opportunity management, thanks to the integration of Dealmaker and Microsoft Dynamics, delivered by Touchstone. The partnership ensures that UK businesses can easily take advantage of the most advanced sales performance automation to sell smarter and analyze better.”

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