Call Center Software Featured Article

PivotLink Intros Retail Customer Performance Management Application

By Jyothi Shanbhag
TMCnet Contributor

PivotLink has unveiled its PivotLink Customer Performance Management application, a solution that allows online and omni-channel retailers to improve Customer Lifetime Value.

According to PivotLink, their Customer Performance Management application is designed for retailers who want the ability to generate custom, discrete segments of their customer base that share similar characteristics. This enables the retailer to outperform the competition by identifying loyal, profitable customers or underserved groups to better determine how to market to them. PivotLink Customer Performance Management includes straight-forward guided action planning designed for the business user.

Speaking on this occasion, Bruce Armstrong, president & CEO, PivotLink, said, "A major transformation is happening in retail as companies shift to a customer-centric model and adopt next generation analytic solutions that make customer, product and sales data more actionable."

The company has also announced that it has gone further with its expansion strategy by acquiring Acteea, Inc., a privately-held provider of SaaS (News - Alert) e-commerce analytics solutions, and is integrating its customer scoring and segmentation and marketing performance optimization.

Armstrong further said that the company will continue to invest in a strategy to democratize best-in-class retail performance management applications that are affordable, even for smaller, regional retailers.

PivotLink was recently in news for introducing the latest version of its SaaS BI solution for iPad, Android (News - Alert) and PlayBook – PivotLink 5 – which can drive business user’s self-service with native mobile support, enhanced visualization and streamlined administration.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO East 2012, taking place Jan. 31-Feb. 3 2012, in Miami, FL. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. For more information on registering for ITEXPO registration click here.

Stay in touch with everything happening at ITEXPO. Follow us on Twitter.