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Aero FCU Chooses CoreTrac's ResourceOne CRM/Sales Force Automation Solution

By Calvin Azuri
TMCnet Contributor

CoreTrac, Inc., a Texas-based provider of easy-to-use and affordable CRM/Sales Force Automation solutions and ResourceOne and LINK solutions for financial sector, announced that its ResourceOne offering has been chosen by Aero FCU, provider of innovative and best-in-class financial services to its customers, for deployment as a CRM/SFA solution. ResourceOne will help Aero FCU maximize on sales and marketing growth and help in enhancing its customer services offerings. 

In a release, Preston Sanders, CEO at Aero FCU, said, “We are looking forward to 2012 and the introduction of CoreTrac’s ResourceOne into our culture. We wanted to find a system that was in sync with our strong focus on service culture and member relationships. An easy-to-use, but powerful CRM/sales tracking technology is vital to achieving our business objectives of growth and member satisfaction. CoreTrac’s ResourceOne has a proven track record of enabling community financial institutions like ours deliver on business objectives, growth ambitions, and excellent service to our members.”

The ResourceOne solution has been designed to enable members to improve their business operations via capabilities such as tracking of leads and referrals, management of contacts and pipelines, advanced cross-selling of recommended products, tracking of profits as well as thorough management of service center cases. Members can also keep marketing campaigns up-to-date, include goal performance, employee incentive, and compensation tracking, and manage detailed reports on-demand.

Alan Buhler, Executive Vice President at CoreTrac, Inc., said, “CoreTrac’s ResourceOne can help solve a financial institution’s sales tracking and contact management challenges, and really bring accountability to the table. We are thrilled to have Aero FCU choose CoreTrac’s ResourceOne, and are strongly committed to providing the best relationship management and sales automation tools for Aero FCU to make rapid progress on its path to achieving its growth and service objectives.”

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