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Effik Implements Cegedim's Mobile Intelligence Analytics

By Mini Swamy
TMCnet Contributor

Effik Spain, which is committed to expanding its innovation and delivering better patient outcomes in the therapeutic areas of contraception and pregnancy nutrition, has decided to deploy Cegedim's Mobile Intelligence Analytics and OneKey, the healthcare professional database for the iPad.

The press release stated that policies aimed at decreasing healthcare costs dominate the highly fragmented healthcare market in Spain, making it essential for pharma and biotech companies to understand the matrix of the local and regional decision makers.

Effik Spain believes that in such a cost oriented healthcare landscape, flexible CRM solutions that help streamline commercial team operations and quickly enhance market access strategies are of paramount importance.

It therefore selected Mobile Intelligence, which affords an innovative 360-degree view that helps to analyze decisions made by the policy makers and their influence networks. This fully functional CRM solution appears to be specifically designed for Life Sciences, especially for bio-Pharmaceutical commercial teams.

The Mobile Intelligence solution is fast, flexible, dependable, offers quick deployment time, can be enabled and disabled quickly and best of all can be personalized to suit the company's specific needs. In addition it helps to consolidate entire data into a single view.

All this makes it easier for the Gynecological Care commercial team to operate more effectively by understanding and reacting better to stakeholders' behavior.

Company officials stated that as the company's needs evolve, the built-in next-generation CRM tools will ensure that Effik will still be able to have complete control over cost and scale of the solution as and when market shifts occur. Market Access strategies will receive a fillip, commercial team effectiveness will be enhanced considerably and administrative work will be considerably reduced.

In other news, Cegedim Relationship Management announced the launch of its newest compliance solution that employs a multifaceted approach to risk Evaluation and Mitigation Strategies. The Food and Drug administration required a risk mitigation program.

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