Call Center Software Featured Article

Chelsea Therapeutics Selects StayinFront for CRM Initiative

By Raju Shanbhag
TMCnet Contributor

Chelsea Therapeutics has just chosen the StayinFront TouchRx mobile platform in ordr to monitor and manage field performance and overall management.

With integrated analytic capabilities, StayinFront EdgeRx delivers fully featured, SaaS (News - Alert)-based CRM. In order to optimize sales efforts and give management critical insight into performance right, this solution includes everything an organization needs.

With this launch, teams will be able to capture, track and store key aspects of sales and marketing activity including electronic signature capture and digital media presentations, quickly and easily with StayinFront TouchRx which works online and offline and delivers valuable information to the point of sale. The 'single point of accountability' service model provided by StayinFront ensures the full value of the system, the company stated in a press release.

Ken Arbadji, vice president of sales for StayinFront U.S. said in a statement, "With StayinFront TouchRx, Chelsea Therapeutics can expect maximum productivity and agility in the field as they commercialize their product line. Managers utilizing StayinFront EdgeRx will have faster decision making capabilities, which can further optimize their business growth and contribute to their success."

The technology in StayinFront's mobile CRM platform leverages the devices that engage healthcare professionals. For Chelsea Therapeutics, a key element in the decision to partner with the company was their demonstrated ability to rapidly deploy systems that maximize efficiencies in the field, as well as deliver actionable insight to management.

Recently, the company partnered with master data management experts AdvantageMS to improve the effectiveness of Life Sciences and Biopharma Field Reps. AdvantageMS will boost the timeliness, accuracy and compliance of data required for biopharma field reps to successfully complete a call with physicians. Thanks to the agreement, data about the medical professional from AdvantageMS’s National Provider Database can now be served in real-time to users of StayinFront Life Sciences CRM solutions.

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