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Canada-based Solutions Provider Avectra Signed on by Equation Technologies

By Carolyn J Dawson
TMCnet Contributor

Avectra is one of the leading Internet-based Social CRM providers in the realm of association and not-for-profit markets. They recently made an announcement that one of Canada’s largest ERP value-added resellers had been signed on by them as an Avectra Solutions Provider. Equation Technologies is located in Toronto and currently is ranked #63 in the 2011 Accounting Today Top 100 list of North American VARs. Their core competency is in integrated business solutions targeted at mid-sized organizations. They will provide Avectra’s Social CRM suite along with Intacct cloud financial management and accounting software.

In a release, Pat Wade, President of Equation Technologies, said, “Equation Technologies is proud to be the first partner in Canada to offer Avectra’s comprehensive suite of membership management and social business tools. This relationship with Avectra is the right move for our clients. Avectra Social CRM is a 100 percent cloud-based solution, allowing organizations to focus on their members and dramatically reduce IT costs associated with supporting on-premise network infrastructure.”

Equation Technologies is a provider of solutions targeted at nonprofit organizations as well as financial and professional services. They also provide these solutions to corporate head offices in order to help them handle finances, projects as well as staff. Such solutions look into customer relationships and assets. Equation Technologies have secured for themselves a number of rewards which include Sage President's Circle and Customer Excellence Awards and Accounting Today magazine's "Technology Pacesetter.” For technology purposes, Equation has joined hands with several technology maestros of the likes of Sage, Deltek, and Intacct.

Annette Balgord, Vice President of Equation Technologies, said, “Avectra’s Social CRM suite is simple to implement and easy to use, so our clients will be able to immediately start engaging members and strengthening their interactions with both leaders in the organization and fellow community members – overall making their membership more valuable. Avectra is the right technology to help associations deal with the challenges of loss of market share, increased competition for members’ attention, and shrinking revenue sources.”