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Azorus's Customer Relationship Management (CRM) Solution to Be Deployed by the University of Westminster

By Calvin Azuri
TMCnet Contributor

Azorus Inc., a provider of Customer Relationship Management (CRM) solutions for higher education institutions, has announced that the University of Westminster has selected its CRM solution to help in the creation of improved processes for attracting and retaining its future student population.

The UK's higher educational sector has seen major upheavals in light of the recent increase in tuition fees and educational institutions are hard pressed to identify and deploy innovative ways to help attract right students. A number of English universities have tripled their tuition fees, which in turn has increased the pressure on enrolment numbers. The University of Westminster is aware of upcoming future challenges and decided to leverage the suite of CRM solutions from Azorus to counter these obstacles.

In a release, Lindsay Neil, Head of Admissions and Student Funding at Westminster, said, “Students are being asked to invest much more in their future and as such, they will be more selective. With our selection of Azorus, we will be able to focus our efforts on the student experience from the initial point of enquiry through enrolment; helping students every step along the way to make sure there is a match. CRM is a key strategic priority for us and our students are the centrepiece of this approach.”

Founded in 1883, the University of Westminster was originally called Royal Polytechnic Institution. Since then, the University has grown into one of England’s premiere higher education institutions with more than 20,000 students from across the globe. The mission statement of the University "shaping the future of professional life," is reflective and in keeping with the variety of courses offered which range from Fashion Design to Electronic Engineering. 

Azorus CEO Stephen MacDonald said, “These are challenging times indeed in the UK with a dramatic shift in funding from the state to the student. The notion of a student as a customer was once a highly provocative thought but the reality is today’s university-bound students are able to be very selective about where they will choose to spend their time and therefore their money. It was clear that maintaining a business-as-usual mode was not acceptable to the leadership team at Westminster. We certainly look forward to the journey ahead with this wonderful institution that is so strongly committed to enhancing the student experience.”