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Transverse's TRACT Release Enhances Template-based Web Services
TRACT is equipped with subscription management, activity management, entitlements and personalization and it will better enable “Dynamic Revenue," the ability to tailor goods and services (and pricing and payment options).
"When you want to provide the right level of service, you have to send information about new customers or changes to a subscription or the devices to be activated - all of which can now be done with absolutely no coding," explained Transverse's Stephan Pahlke, VP of product solutions, noting TRACT supports Basic, CERT or custom authentication methods to securely connect and authenticate within applications. "If your service supports a REST API, for example, you just configure your application and define the trigger for the activation action within the order process (e.g. Order Completed). Then you can use the templates to build either a POST or GET request, including the dynamic parameters from the current order as part of the PayLoad - and you're ready to go," added Pahlke.
TRACT's Action Framework arranges business processes and comfortably integrates with services or applications using different trigger points or hooks within TRACT. The November release further enhances integration by enabling TRACT users to configure template-based Web Service actions via the TRACT UI. That means in one place, they can define an "application" and its configuration (e.g., the method of authentication or connectivity)."If an external system is unavailable or performing too slowly, or if it rejects a call altogether, the information is stored in a central place where automatic retries are conducted until a detailed action history is reviewed to determine troubleshooting responses," explained Pahlke.
"All in all, this means the days of seeing services suffer for lack of options are gone, as TRACT customers can now monetize whatever they dream up through compelling sign-up and payment options now backed by sophisticated authentication and authorization processes," said Pahlke.
Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves
