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ContactPoint Launches Public Beta Version of LogMyCalls.Com

By Deepika Mala
TMCnet Contributor

ContactPoint LLC has recently introduced a public beta version of LogMyCalls.com for companies seeking optimized performance management in their sales and marketing efforts.

The beta version will be available to current LogMyCalls customers, partners, affiliates, resellers and the public.

Officials said that featuring call searching, tagging, commenting and scoring, LogMyCalls unifies marketing and sales analytics to improve the effectiveness of both.

Officials said that LogMyCalls has all the standard call tracking capabilities marketers expect a large selection of local and toll-free phone numbers, website Dynamic Number Insertion, full integration into popular CRM solutions and Google (News - Alert) Analytics, flexible reports, and convenient data export -in an easy-to-use interface.

It also allows searchable call tagging and commenting, enabling users to group calls and analyze them ad hoc. Companies, with the help of these features are able to manage and optimize their marketing and sales performance in measurable ways.

"LogMyCalls represents the future of call analytics and performance management," said ContactPoint CEO Jason Wells, in a release. "Our competitors in the call tracking space, frankly, are only concerned about marketing analytics - what happens up until the phone rings. We worry about that, too, but we also know that what happens during the phone call is critical. LogMyCalls is for everyone who cares about both sides of the sales and marketing equation."

Users, with LogMyCalls can utilize pre-made scorecards or customize their own scorecards to measure anything from lead quality and customer service to sales performance and close rates. This helps businesses to manage and improve phone performance on any metric they choose.

In related news, ContactPoint has announced its membership in the American Rental Association.