Call Center Software Featured Article

Bluetree Homes Picks Lasso Data Systems CRM Home Builder Software Solutions

By Shamila Janakiraman
TMCnet Contributor

Lasso Data Systems, a provider of CRM home builder software solutions for the residential new-home industry, has been selected as Bluetree Homes’ CRM sales software to manage prospects and purchaser information across its portfolio of residential communities serving the metropolitan Vancouver area.

In a release Yosh Kasahara, General Manager of Sales and Marketing at Bluetree Homes said, “While launching our new housing brand called Bluetree Homes, we took the opportunity to review all of our lead management practices. We concluded that the Lasso CRM technology provided the best solutions and process management. We have used Lasso successfully in the past for other ParkLane projects so it was a natural evolution to work with the Lasso team to implement their real estate CRM solution across our entire development portfolio.”

Kasahara further explained that by using Lasso, his company will be in a position to capture and follow up with prospective homebuyers more easily, quickly and effectively. Also, the CRM software tools provided by Lasso such as email marketing and Web site analytics are expected to help Bluetree communicate and nurture relationships with potential buyers as well as the broker community, noted Kasahara.

Dave Clements, CEO of Lasso Data Systems, added, “We are very appreciative that Bluetree Homes has extended their deployment of Lasso Unlimited across their enterprise. We are proud to be selected to provide our CRM software services to Bluetree Homes, a company that comes from Parklane’s 30 year history of award-winning quality and customer service.”

Lasso Data Systems develops innovative “on-demand” CRM home builder software for builders and developers. The company enables real estate developers, home builders and sales agencies to convert prospects to purchasers.

In July2011 Raleigh, North Carolina builder Homes by Dickerson picked Lasso Homebuilder CRM as their Customer Relationship Management (CRM) solution for their new home developments in prominent and centrally situated neighborhoods across North Carolina.