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Maximizer Software's Latest CRM Software Leads with Social Networking Capability on Any Mobile Platforms

November 09, 2011

Maximizer Software, a provider of customer relationship management (CRM) and mobile CRM solutions, announced that it is leading with Mobile CRM for the Apple (News - Alert) iPad and social networking capability in Maximizer CRM 12.

Maximizer CRM 12, the new mobile user interface, can assist businesses to offer better customer engagement and capitalize on business opportunities anywhere, anytime and on any mobile platform.

Targeting social media savvy business customers, the latest CRM solution is optimized for new mobile devices. It features enhanced Web access performance, expanded customization options and full integration with LinkedIn (News - Alert).

Leveraging the latest Maximizer CRM, companies can address the need for workforce mobility by providing access to a CRM solution across the Apple iPad and any tablet computer or mobile device.

“Successful customer engagement requires the ability to integrate your CRM solution into your completely mobile life,” said Vivek Thomas, president of Maximizer Software, in a statement. “You need to be constantly connected to your customer, be instantly alerted to new revenue opportunities and make informed decisions, anywhere and at anytime.”

Gemcom Software International, a supplier of mining software solutions, selected Maximizer CRM 12 as their CRM solution for hundreds of users across their global organization.

To operate effectively on this global scale, Gemcom Software needed a CRM solution which provided access to the crucial information to ensure superior levels of support for its clients and internal staff. 

“We have customers in over 130 countries and in all major mining centers,” said Robert Selzler, vice president of Marketing of Gemcom Software. “With Maximizer Software we gain the stability of a fully featured, centralized CRM solution with online or offline access through any mobile device.”

Gemcom identified Maximizer CRM 12 as the best CRM solution to help standardize processes across sales, marketing, services and customer support. The software provided the best ROI to Gemcom.

Gemcom will be working with Maximizer Software to streamline their current CRM process to identify potential cost savings and areas to gain efficiencies.

In other news, Gemcom Software International recently announced its support of the Mining Education Australia (MEA) Engineering Program. MEA is a national education joint venture between the four major mining education providers in Australia: Curtin University, The University of New South Wales, The University of Queensland and The University of Adelaide.



Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.

Edited by Jennifer Russell
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