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Olympus Uses Sales-i Sales to Boost Sales

By Mandira Srivastava
TMCnet Contributor

To improve sales effectiveness, productivity, and cycle times, Olympus Imported Auto Parts, has chosen the sales-i sales and customer intelligence system to increase sales visibility.

Olympus Imported Auto Parts, headquartered in Alexandria, Virginia (USA), a supplier of autoparts for imported vehicles, is enjoying a real leap forward in sales productivity thanks to sales-i, a SaaS (News - Alert) (software as a service) based, on-demand sales and customer intelligence system.

 According to a press release, the company, has been using sales-i since March as a new way for its management team to get up to the minute information on customers, sales and sales opportunities to make the business thrive.

“We were working with ‘Bill ware’ – something I’d put together myself to meet a pressing need,” says Bill Guinard, Vice President of Purchasing and Computer System Administration at the firm. “But it was time-consuming and difficult to obtain the data. Now, with sales-i, it’s there!” he enthuses.“Previously, to get down to part number level for sales analysis at a customer, it was a five-step procedure. And to get the output it took close to 45 minutes to crawl through the data, to pick it, to finish it and put it in a format that was usable. “But in sales-i, if it doesn’t present that information in under a minute there is something wrong!”

Bill explains that he and his team were looking for a solution that would allow company decision-makers and line of business owners to be able to drill down to customer and account information at the granular level. Performing industrial level analysis based on customer part number purchase, for example, is real bread and butter functionality for sales-i, according to Bill.

“Cross-selling opportunities have also become much easier to seize. “We have some products that are core. With sales-i, it’s very easy to target customers who are not purchasing those products. What’s more, to be able to show these sales histories graphically to a customer is a real eye-opening experience.”

On the sales-i delivery model, Bill comments, “As long as I have an Internet connection I can access my data. One of the things I was very happy about was the fact that our data is held in a private Cloud, so I never have any worries about inappropriate data sharing.”