Call Center Software Featured Article

Dealership Call Center Debuts New Tools for CRM

By Chris DiMarco

Managing customer expectations and tracking experiences is essential to fostering long-term brand relationships, especially for large purchases like automobiles and homes. Given the power of the social connected customer, ignoring what goes on outside the showroom is no longer a risk that auto dealers can make.

This past week, Dealership Call Center, a division of Traffic Log Pro, released a new addition to its line designed to help handle the challenges of a connect customer base. Online Reputation Pro is a reputation management suite that gives dealerships a more comprehensive solution for tracking and addressing their online reputation.

“Eighty-seven percent of customers decide to make a purchase after reading favorable reviews,” said Kelvin Stroud, Dealer Development Tools product manager for Traffic Log Pro. “It is critical that our RV dealerships embrace a proactive approach to not only tracking but also influencing what is being shared about them online. “

Word-of-mouth advertising and its positive effects are nothing new, but until now sales outfits may have been ill-equipped to deal with the tremendous proliferation of voice that the social ecosystem has brought with it.

 “Online Reputation Pro is the most powerful management tool to hit the market. It provides real time feedback along with reviews of a dealership’s website. At the core of this solution is leading edge technology that allows distribution options to a variety of review websites. With the recent changes in Google (News - Alert) Places it is absolutely imperative that dealers have a reputation management solution in place.”

The tool works by offering users the ability to not only make and maintain a profile, but to monitor and track their sphere of influence amongst clients and potential customers.  

Ignoring the voice of your customers is no longer an option, and with the wealth of social media platforms the average consumer has at their disposal, dismissing the customer relationship is brand suicide. Reputation Pro should provide auto dealers the perfect option to bring their CRM solutions up to the new standards.