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Alinean Announces the Introduction of Interactive Content Connectors

By Carolyn J Dawson
TMCnet Contributor

Alinean is one of the leading makers of interactive content marketing and diagnostic sales tools targeted at business-to-business (B2B) solution providers. They recently announced the introduction of their Interactive Content Connectors. This was in San Francisco, at the Eloqua (News - Alert) Experience event. This latest offering will help bring together Alinean-tools and CRM / Marketing Automation solutions. This includes salesforce.com as well as Eloqua and others.

When Interactive White Papers that are Alinean-powered as well Diagnostic Assessments and ROI / TCO Calculators are used by prospective buyers and sales professionals, a significant amount of data are accumulated. The profile of customers, the latest asset configurations as well as priority pain points and opportunities are included. Also, a part of this is solution needs and recommendations, competitors who are being evaluated as well as solution costs and benefits that are being considered and of course the potential for ROI. With these innovative Interactive Content Connectors a massive data base of intelligence is brought together and merged uniformly into the CRM / Marketing Automation solution. This brings about an enhanced lead development as well as sales engagement process.

In a release, Jefre Futch, CEO of Alinean, Inc, said, "Incented with personalized white papers, diagnostic assessments and business case reports, customers are willing to share important information about their opportunities and requirements that they wouldn't otherwise. Using the Alinean-powered tools with content connectors, this information can be collected and integrated with existing CRM and Marketing Automation solutions to help marketers and sales professionals better understand buyer needs and better facilitate their buying process."

Interactive Content Connectors can be utilized in a multitude of ways in order to help organize customer engagements and better enhance intelligence. These include the use of a customer profile that is gathered from the CRM / marketing automation solution and is used to pre-populate Alinean tools. This brings down user data entry needs as well as automating analyses and development of reports. One can collect and feed profile automatically, configure them as necessary, evaluate opportunity and even have a solution created.

Futch also said, "More knowledge means better targeting, nurturing, and sell through. This knowledge is delivered with the integration of Alinean sales and marketing tools and Marketing CRM and Marketing Automation solutions."