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Introducing Realtyna CRM for Real Estate Sector

By Ed Silverstein
TMCnet Contributor

Realtyna has introduced Realtyna CRM –a customer relationship management solution for the real estate field.

It is web-based and can be installed on a business’s own servers, the company said in a press release. In addition, the solution allows for an unlimited number of users. There is just a one-time purchase.

In addition, Realtyna is also offering the Membership & Payment Gateway (News - Alert). The solution offers membership fees from third party agents, the company said. It lets companies “lease CRM services to other agents,” Realtyna said in the statement.

Also, a “base application” RPL (Realtyna Property Listing), lets users add, display and search properties on their website, according to the Realtyna press release.

In addition, Realtyna CRM lets users collect information about visitors to their websites. It also provides sales leads and directs the leads to specific real estate agents, the company said in the press release.

 The solution also allows for e-mails to be sent automatically to clients and Realtors, when needed.

Realtyna CRM was designed based on special requirements for real estate agents and brokers. The company explains on its website that Realtyna CRM helps to increase the number of website visitors who will become sales leads or prospects, and later become customers or clients.

The solution also allows for collecting useful information from potential sales leads. Also, the solution allows for using the information to send automated alerts, as well as e-mail notifications, to increase conversion rates. The solution also allows for the monitoring of login history, keeping a record of which properties are bookmarked, and knowing which properties were included in saved searches.

In other recent real estate news, TMCnet’s Juliana Kenny recommends that workflow management software for the distressed real estate sector should include: customization, remote access, outside access, online offer management, and provide detailed notes and reporting.

“The distressed real estate market has hundreds of tasks per property and is constantly under scrutiny by the government, banks and consumers, making a workflow management software that much more important,” Kenny said.