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Neolane and the Marketing Store Announce New Partnership to Enhance Trigger-Based CRM/Loyalty Programs

By Calvin Azuri
TMCnet Contributor

Neolane, Inc., provider of conversational marketing technology, announced that it has entered into a partnership with The Marketing Store, a brand activation agency, to enable performance enhancements of The Marketing Store complex cross-channel communication and loyalty programs for the agency's clients. By leveraging the integrated marketing platform from Neolane, The Marketing Store will be able to take advantage of the robustness and flexibility delivered by the Neolane platform which will help support the short duration trigger campaigns, and also the long-term franchise based communications.

The Neolane platform will help ease the process of creating and implementation of customer loyalty and promotions programs, and help The Marketing Store in automating segmentation while handling real-time reporting. Furthermore, the platform provides low CapEx which is typical to its Mid-Sourcing delivery model, and allows easy integration with the current technology infrastructure used by The Marketing Store. 

In a release, Jane Ravenshaw, managing partner, CRM, The Marketing Store, said, "The Neolane platform will enable us to translate greater automation and data centralization benefits into timelier, more cost-effective delivery of our CRM and loyalty services. Neolane is able to support our cross-channel direct marketing campaign management and reporting requirements, including both the digital and social marketing targeting and measurement that our clients require."

Neolane will help enhance the existing CRM system of The Marketing Store by enabling acceleration of campaign management, and help in improving campaign coordination over avenues which include direct mail, email, mobile, web, and social. By merging data into Neolane's single marketing database, The Marketing Store will be provided with substantial reduction in lead-time and man-hours during manual segmentation and creation of campaigns and reduce the time-to-market which is specifically important to the agency which typically runs long cycle campaigns that involve sending of information pertaining to performance of micro-segments in response to certain offers as well as reporting and sending of direct mail and personalized email campaigns.

Stephan Dietrich, president, Neolane, Inc., said, "The Marketing Store works with tremendous brands and has built an enviable reputation for its ability to successfully design and execute creative, impactful campaigns that drive revenues and results. Neolane is a committed partner that is dedicated to providing The Marketing Store with the advanced marketing automation, campaign management, survey and content management capabilities it needs today to improve the results of current service offerings, while supporting the addition of new channels, such as social media, going forward."