Call Center Software Featured Article

Chiesi Farmaceutici Spain Upgrades its CRM Solution

By Anuradha Shukla
TMCnet Contributor

Chiesi Farmaceutici Spain will implement Cegedim Relationship Management Mobile Intelligence Software as a Service (SaaS (News - Alert)) CRM Solution

Chiesi is a global life sciences company and Cegedim Relationship Management is a provider of Life Sciences-specific CRM solutions and maintains the position of global market share leader of pharmaceutical CRM.

As per the agreement between the two companies, Cegedim Relationship Management's MobiIe Intelligence SaaS CRM solution will be configured and deployed across Chiesi's Primary, Specialty and OTC commercial teams throughout Spain.

Today’s business environment is very competitive and due to this pharmaceutical commercial teams search for a flexible, mobile, and industry-specific CRM solution.

This solution helps these teams to maximize productivity and effectiveness in building relationships with stakeholders. The pharmaceutical commercial teams also want the solution to be fast and have an intuitive yet consistent GUI online and/or offline.

Chiesi expects Cegedim Relationship Management's MobiIe Intelligence SaaS CRM solution to deliver all these functionalities and maximize productivity and effectiveness as its business grows.

"Our industry's evolution required us to find the most flexible and proven solution to enable stakeholder interaction. Upgrading to Mobile Intelligence will help us manage our stakeholders' varying and evolving needs while enabling us to build closer relationships with them," said Rosa Irizar, business support director, Chiesi Spain. "The aspects of Mobile Intelligence that made it stand apart from competitors are that it maintains the same capabilities and user interface both online and offline, and also has the possibility to add new modules according to growth of our needs."

"We are delighted to continue to strengthen our relationships with our existing customers through upgrades. Mobile Intelligence provides an answer to the transformed life sciences industry that clients can trust," said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Our ability to assess global CRM issues and provide clients with flexible industry-specific solutions separates us from the competition."

Read a related article at TMCnet “Cegedim Relationship Management's Regulatory Compliance Industry Leader Named on PharmaVOICE 100 List of Most Inspiring People.”