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AuraPortal Ranked High in Ovum Business Process Management Decision Matrix 2011 Report
AuraPortal a global provider of Business Process Management (BPM) software announced that its BPM Suite has been positioned favorably in the comparative table of BPM providers in the recent Business Process Management Decision Matrix 2011 report released by analysts of Ovum (News - Alert) (Datamonitor).
Ovum sources said in a release, “AuraPortal is one of the few BPM providers with a potential market comprising thousands of enterprises, and the time is certainly right for a vendor which can count ‘value for money’ as one of its differentiators.”
The research firm specializes in business management and new technologies. It is a consultancy that forms part of the Datamonitor Group and it offers an independent and objective analysis using which organizations can take wise business and technological decisions.
The latest report on BPM providers throws light on the huge difference that exists between AuraPortal and other BPMs on the market. AuraPortal has scored higher than average in many aspects.
“Across both the technology and user sentiment dimensions, AuraPortal’s performance has been stellar,” said an official release from Ovum.
Ovum reports are based on over 400,000 interviews conducted in a year with business and technological executives. This provides Ovum with a repository of knowledge that offers details of business requirements and the technology that organizations should support.
AURA is a global Business Process Management Suite or BPMS provider that offers Business Process Workflow Execution Models without IT programming. AuraPortal is Web-based, and is complementary to existing ERP and CRM systems, said company sources.
Its clients list includes Coca-Cola, PepsiCo, Frito-Lay, Toyota, Yamaha, Petroleos Mexicanos (PEMEX), ArcelorMittal, Eletrobras, Royal KPN (News - Alert), Bristol-Myers Squibb and Sodexo besides government agencies in many countries.
Aura Portal recently released the new Wide Interaction Platform (WIP). This will allow the integration of its internal processes with a public Web site on the Internet. The company strives to make its Web site more effective, dynamic and attractive to visitors and customers.
WIP allows external users to communicate and collaborate with the company and its employees and also allows interaction with customers, suppliers, public administration, prospective employees, job applicants and others, according to a TMCnet release.
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Shamila Janakiraman is a contributing editor for TMCnet. To read more of Shamila’s articles, please visit her columnist page.
Edited by Rich Steeves

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