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InsideView Launches CRM+ to Revolutionize CRM End User Experience

By Raju Shanbhag
TMCnet Contributor

Revolutionizing the way all CRM end users engage with their customers and prospects and build trust, InsideView, a social selling and sales intelligence provider, has announced the launch of CRM+.

With real-time intelligence on prospects and customers, suppliers and partners, InsideView's CRM+ is aimed for any company looking to empower all external-facing employees. Creating more meaningful one-to-one relationships, InsideView's CRM+ provides just that to ensure all users are looking at and collaborating around the same information.

“What made more than 100,000+ sales people more productive is now available to service, marketing, operations and partner channels: the intelligence needed for meaningful one-to-one relationships," said Umberto Milletti, CEO of InsideView. "For example, just as sales has used intelligence to increase conversion rates, marketing uses contact intelligence to hone their campaigns, account management uses current news to time renewal offers, and professionals such as business development use intelligence to open new relationships.”

According to independent research firm Aberdeen (News - Alert) Group, there are already various benefits of InsideView's intelligence on sales including at least a 10 percent increase in top-line revenue and more than a 10 percent increase in quota attainment. The impact is even greater when intelligence is applied to additional areas such as marketing and customer service.

InsideView sets a new standard in bringing holistic and social intelligence to the fingertips of all B2B CRM users, with this launch, the company stated in a press release.

Recently, CoreMotives entered into a strategic partnership with InsideView, recently named 2011 Microsoft (News - Alert) Dynamics Marketplace Solution of the Year. InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence. Tucker said that CRM users today need their CRM to do more than track their sales pipeline; they want integrated solutions that deliver the knowledge they need to engage customers.

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