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Vitrue Upgrades Its SRM Platform

By Mandira Srivastava
TMCnet Contributor

Vitrue, a social marketing platform offering software-as-a-service (SaaS (News - Alert)) solutions, has upgraded its global social marketing platform, the Vitrue Social Relationship Management (SRM) platform 3.0.

According to a press release, this enhanced Vitrue SRM platform represents the most expansive and innovative upgrade to-date and will offer brand marketers unprecedented social marketing capabilities that easily streamline processes to achieve scale through localization and enhanced analytics and metrics -- all managed on one dashboard interface.

The Vitrue SRM, a SaaS-based platform for brands and agencies can be used by social communities on Facebook (News - Alert), Twitter, YouTube and other emerging platforms. It enables even multi-national social marketing programs to achieve scale.

"Vitrue SRM 3.0 is a monumental upgrade to our already leading platform, giving brand marketers the ultimate product for managing all of their social communities through one robust, centralized dashboard," said Reggie Bradford, CEO and Founder of Vitrue.   "These enhancements give marketers the capabilities and sophistication to not only execute engaging social marketing communications but measure, understand and determine the best social tactics for success -- all through one simple interface.   What has proven most validating has been looking at results from our initial tests and projecting the real value-add that brand marketers will see as we roll out all phases."

The full Vitrue SRM 3.0 upgrade will offer the marketers manage Entire Social Landscape from One Dashboard, increase Visibility into Social Marketing Data, publish  Targeted Content, Relevant to Specific Fans, access More than 50 Customizable Modules and Applications, and comprehensive 24/7/365 Service and Support.

Vitrue SRM 3.0 is depicting the company’s newly refreshed brand image -- fulfilled by a new logo, revamped website and enhanced brand elements that more accurately reflects the company's current market position in the social marketing space.

"The benefits across the new Vitrue SRM 3.0 platform are incredible, particularly the enhanced analytics and metrics that will allow us to elevate how we analyze and understand our data so we can execute more effective and efficient social strategies," said Michael Edwards, Director of Digital and Consumer Marketing for Amway.   "Amway's social marketing is a global effort that requires the flexibility and sophistication to support programs for multiple products across numerous global regions and cultures.   A platform with enhanced technology and functionalities is essential as we keep pace and innovative along with the expanding social web."

In other company news, TMCnet reported that Vitrue has partnered with Milyoni to enhance its social commerce offerings for customers.

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