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ReachForce to Launch New Application DataDiagnostic at Dreamforce

By Shamila Janakiraman
TMCnet Contributor

ReachForce, a provider of marketing lead data, announced that it will be debuting ReachForce DataDiagnostic at this year’s salesforce.com conference Dreamforce.

ReachForce officials added that this new application will be able to pull data directly from salesforce.com and will be able to deliver a comprehensive analysis that can locate incomplete or inaccurate company records and e-mail deliverability score among others.

In a release, ReachForce CEO and President Bob Riazzi stated, “Being able to quickly assess the state of the database is critical for high performance marketing. DataDiagnostic gives marketers the ability to quickly know what type of fuel their marketing engine runs on, so they can take corrective action, improve conversion rates and positively impact revenue.”

DataDiagnostic can work seamlessly with other ReachForce services enabling the delivery of greater conversion rates, better lead nurturing campaigns, and enhanced alignment of sales and marketing, said officials.

The ReachForce DataDiagnostic is scheduled for release on the AppExchange this fall. The company plans to launch it at Dreamforce 2011. At the show, attendees will get to test drive the product and sign up for a free comprehensive diagnostic of their salesforce.com records.

Shawn Dyer, Director of Data Strategies at Televerde (News - Alert), a B2B outsourced demand creation agency and strategic partner of ReachForce said, “Far too often marketers fail to recognize just how damaging poor data can be to their efforts. Data quality is typically a low priority and the longer an organization goes without addressing that quality the worse it gets.”

“Our experience with ReachForce has proven that a deliberate focus on filling data gaps can dramatically improve lead performance, and ReachForce DataDiagnostic makes it easy to find the gaps,” Dyer added.

B2B businesses benefit a lot from ReachForce services which provide marketing lead data services. The company offers powerful tools and information that are required to execute multi-channel marketing campaigns.

These solutions serve the purposes of marketers who are keen on quick revenue growth as ReachForce helps businesses to leverage inbound, outbound, and marketing lead database investments and realize revenue up to 3.5 times their investment.

ReachForce and Televerde, a B2B outsourced demand creation agency announced a mutually beneficial strategic partnership in January 2011. The partnership entails the integration of ReachForce’s database cleansing, growth and enrichment services into Televerde’s portfolio of dialogue, digital and data solutions.

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