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Net Atlantic offers CRM Integration for StrongMail On-Demand
To enable enterprises to profitably manage relationships, email marketing service provider Net Atlantic, Inc. has partnered with Lexnet Consulting Group, a system integrator and reseller of CRM business solutions, to introduce the third in a series of integrations between its StrongMail On-Demand Edition and leading CRM solutions - this time for Microsoft (News 
- Alert) Dynamics CRM, Sage CRM, and Sage SalesLogix.
According to a press release, Lexnet's CRM integration is two-directional, allowing email senders to target and send segmented and personalized email marketing campaigns using customer data stored in the CRM.
“By integrating email with CRM data, email senders can identify their most influential and profitable customers and automate relevant marketing programs based on key events, web analytics data, purchase activity, or other relevant data attributes,” said William Reich, president of Net Atlantic. “By integrating StrongMail On-Demand with Microsoft Dynamics CRM, Sage CRM and SalesLogix, Lexnet has addressed the needs of companies that can benefit from the StrongMail On-Demand solution.”
This two-way integration allows StrongMail On-Demand to automatically write real-time mailing information and tracking results. Multiple queries can be built and saved for reuse. Queries can incorporate both CRM data and past email campaign click-through history.
“Lexnet is an ideal Net Atlantic partner, as we've seen a lot of demand from our CRM customers for a powerful, full-featured email marketing solution that we can easily integrate with their internal systems,” said Reich. “StrongMail's proven on-demand platform puts us in an excellent position to reach new markets with an integrated marketing solution for improving customer relationships.”
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Mandira Srivastava is a TMCnet contributor. She works as a full-time writer, ghostwriter and blogger, and has more than two years of experience in print and Web media. She has also worked on company brochures, website content and product descriptions, as well as proofreading and editing content. To read more of her articles, please visit her columnist page.
Edited by Jennifer Russell
