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CoreMotives and InsideView Form Strategic Partnership

By Anil Sharma
TMCnet Contributor

CoreMotives has entered into a strategic partnership with InsideView, recently named 2011 Microsoft (News - Alert) Dynamics Marketplace Solution of the Year.

InsideView and CoreMotives increase adoption and value for Dynamics CRM users by combining sales intelligence and web intelligence.

“Reaching the right person at the right time with the right message is the key to successful sales,” said Heidi Tucker, VP of global alliances at InsideView, in a statement.

Tucker said that CRM users today need their CRM to do more than track their sales pipeline; they want integrated solutions that deliver the knowledge they need to engage customers.

InsideView, a provider of social selling and sales intelligence, increases productivity and revenue by delivering relevant business and social insights to the point of need.

Officials with CoreMotives said that when used together within Dynamics CRM, CoreMotives and InsideView give customers the power to win more deals more quickly, without resorting to cold calls using low hit prospect lists.

"It's about increasing your market share and solutions that enable you to do it faster than your competition put you ahead – this is the value CoreMotives and InsideView bring to organizations," said Rhett Thompson, cofounder of CoreMotives.

Simply put, CoreMotives lets clients know who views their site and InsideView tells clients about that prospect and gives clients an inside contact; this partnership brings social discovery to a whole new level.

“InsideView and CoreMotives are both gaining momentum in the Microsoft CRM marketplace, and we are honored to further each other’s success with this partnership,” said Rhett Thompson.

As part of the partnership, CoreMotives will now include InsideView with every installation.

Back in July, CoreMotives announced that its share of the marketing automation space continued to accelerate in Q2 2011 with 136 new account additions.

More Dynamics CRM customers use CoreMotives for email marketing and marketing automation than any other solution, according to a press release issued by the company.

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