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WealthEngine and StratusLIVE Collaborate for Campaign Management

By Carolyn J Dawson
TMCnet Contributor

A strategic relationship between WealthEngine and StratusLIVE has been announced by the two companies. WealthEngine data will be now seamlessly integrated into StratusLIVE for constituent relationship and campaign management. WealthEngine is a top provider of sophisticated prospect research tools and analytics. StratusLIVE is the top provider of constituent relationship management or CRM software. The software has been built on the Microsoft (News - Alert) Dynamics CRM 2011 platform.

In a release, Mike Trainor, who is the president of StratusLIVE said, "The cornerstone of any successful fundraising campaign is to understand the donor; with WealthEngine data and scores integrated into StratusLIVE, our clients have a more efficient and effective way to identify, understand and cultivate relationships with their top donors and prospects."

According to Trainor, the company’s clients will now be provided with a solution that boosts their productivity with this partnership with WealthEngine. The solution will also increase their effectiveness. Fundraising goals can be therefore better achieved by the clients. Maximum return on donor interactions and campaigns can also be generated by the clients. 

Top charitable organizations like YMCA and affiliates of the United Way are provided tools by StratusLIVE. Apart from identifying key constituents, these tools help these organizations to actively cultivate those relationships over time. By utilizing StratusLIVE’s fully integrated system, organizations can save time and increase efficiency. Both campaign management and constituent relationship management are provided by the integrated system on one commercial CRM platform.

According to Aaron Goldstein, who is the VP of Alliances at WealthEngine, the company’s approach to partner with top technology providers is underscored by the relationship with StratusLIVE. A broad range of solutions are therefore provided to clients with outstanding value.

Goldstein said, "With the integration of WealthEngine prospect research into StratusLIVE's cloud or premises-based CRM software, nonprofit organizations can get their donor information faster, manage their interactions with donors more easily, and ultimately free their staff to focus more time on supporting their organization's mission."

Clients will have instant access to information as WealthEngine data will be directly integrated into their StratusLIVE for Fundraisers system. The information will help the clients to identify, segment and target their top prospects.

For more information on WealthEngine, visit www.wealthengine.com. For more information on StratusLIVE, visit http://www.stratuslive.com.