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Major Biotechnology Firm Implements StayinFront TouchRx Across Its US-based Sales Force

August 11, 2011

StayinFront, a provider of enterprise-wide customer relationship management software, claimed that a major global biotechnology firm has implemented the StayinFront TouchRx on iPads across its U.S.-based sales force.

According to the company, StayinFront Touch raises the bar in mobile CRM as a platform that provides remote access to StayinFront CRM using a range of mobile products, including iPhones, iPads, and Google Android (News - Alert) smartphones, from a single application. By supporting various devices, the solution allows companies to take advantage of the latest mobile technology and offers hardware flexibility at any time, without the need to reinvest in a mobile CRM platform.

The StayinFront TouchRx is designed to offer easy access to critical intelligence at POS to reps calling on healthcare professionals who treat and monitor life-threatening disorders in a variety of therapeutic areas, from immune deficiencies to blood disorders. Field teams that have iPads with StayinFront TouchRx can easily capture, track and store their sales and marketing activity.

Combined with intuitive navigation, reps can quickly learn the system. StayinFront’s mobile CRM for iPhone (News - Alert) and iPad mobile digital devices and mobile CRM for Android-based smarthphones and tablets do not require an app store, so companies themselves can control the distribution process.

Officials with StayinFront remarked that the superior performance of StayinFront TouchRx in combination with the form of the iPad makes this solution a winner. With this platform successfully in the field, they are looking forward to working with their client in expanding its use as a valuable tool that helps achieve sales goals. They have exciting enhancements and functionality on the way that will add to the allure of StayinFront TouchRx, as well as being instrumental in helping organizations reach objectives.

The company added that TouchRx can be downloaded and in the field in minutes, and upgrades are automatic for seamless deployment to the field. The tool offers mobile access to StayinFront Life Sciences CRM systems.

Want to learn more about the latest in communications and technology? Then be sure to attend ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. ITEXPO (News - Alert) offers an educational program to help corporate decision makers select the right IP-based voice, video, fax and unified communications solutions to improve their operations. It's also where service providers learn how to profitably roll out the services their subscribers are clamoring for – and where resellers can learn about new growth opportunities. To register, click here.




Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jennifer Russell
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