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AdvantageMS Enters a Partnership Agreement with StayinFront

By Rahul Arora
TMCnet Contributor

AdvantageMS , a leader in sales and marketing for the life sciences industry, has entered a partnership agreement with StayinFront, Inc., a leading global provider of CRM systems and mobile sales force effectiveness tools. The alliance will lead to improved data quality in the field, as well as the elimination of compliance gaps. Improving data quality in the field slashes data stewardship cycle times, and reduces costs while enhancing data compliance preparedness.

StayinFront's new alliance will significantly impact the timeliness, accuracy and compliance of data that is needed for biopharma field reps to successfully complete a call with physicians. Data about the medical professional from AdvantageMS's market-leading National Provider Database can now be served in real-time to users of StayinFront Life Sciences CRM solutions. The new system will enable biopharma sales reps to get accurate data on medical professionals before even speaking with them. Compliance issues can be streamlined by ensuring the physician is validated before they are sampled, and costs associated with poor data quality can be reduced.

"When master data management effectively intersects with CRM, life sciences field reps can gain a significant competitive advantage because they are getting a more accurate assurance of data quality when and where they need it," said John Ryan, President of AdvantageMS, in a statement. "Costs are reduced, sales effectiveness is increased, and potential compliance issues are dealt with on a timely basis." He added, "AdvantageMS' National Provider Database, coupled with the biopharma CRM expertise of StayinFront, can be invaluable to life sciences sales reps as they attempt to gain traction with medical professionals."

Founded in 2001, AdvantageMS is lead by knowledgeable industry professionals with extensive experience heading operations and IT departments for large and small pharmaceutical companies. The company’s high quality data assets, innovative software and expertise merge to deliver actionable solutions for our clients.

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Rich Steeves