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Wild Birds Unlimited Chooses Engage121 Enterprise Portal as its Social Network Software Solution

By Rahul Arora
TMCnet Contributor

According to a recent announcement, social media management software company Engage121, Inc.’s enterprise portal has been selected by Wild Birds Unlimited, Inc. as its social network software solution. With the portal, Wild Birds will be able to increase its social media presence. Also, the company will participate in the social community of avid hobbyists who enjoy backyard birding, while supporting the local social efforts of its more than 275 stores across North America.

Margaret Collins, media and PR Manager of Wild Birds Unlimited, Inc., explained that, “The Wild Birds Unlimited mission is to bring people and nature together. Social media is the perfect tool to do that, and we chose Engage121 to support our network of stores in one place, quickly and easily.”

Wild Birds Unlimited aims to increase its social media presence. Jim Carpenter, founder and CEO, noted at the company's Annual Meeting, “2011 is the year that Wild Birds Unlimited will fully step into social media. Social Media is part of an overall marketing strategy that will not only engage our current customers in the hobby, but also enable us to help more people enjoy the hobby who are not yet familiar with Wild Birds Unlimited.”

Engage121's CEO, Jon Victor, stated, “The passionate customer base and network of Wild Birds Unlimited stores represents a great opportunity to leverage what Engage121 does best – create, manage and measure social media marketing across a hub and spoke organization through one powerful tool. We are excited that they are joining our roster of specialty retail clients, and we look forward to helping them bring great content to their fan base.”

Wild Birds Unlimited is the original and largest franchise system of backyard bird feeding and nature specialty stores with more than 275 locations throughout the United States and Canada. Wild Birds Unlimited specializes in bringing people and nature together with bird feeding and nature products, expert advice and educational events.

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Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell