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Daiichi Sankyo Deploying Veeva CRM for Enhanced Customer Engagement in the UK

By Madhubanti Rudra
TMCnet Contributor

According to a press release, the pharmaceutical giant Daiichi Sankyo is going to replace its legacy, on-premise Customer Relationship Management (CRM) system with Veeva CRM in the UK.

In a press release Veeva Systems announced that Daiichi Sankyo will deploy Veeva CRM to all of its commercial teams in the UK including integrated healthcare, specialty care, medical liaison scientists, and head-office teams. The upgrade is expected to drive more effective customer engagement for the world leading pharmaceutical company.

Veeva Systems is a respectd name in the global Pharma CRM solutions circle. Being Cloud-based, Veeva CRM does not require any additional hardware or software. The system offers free, automatic upgrades to all its customers so users are always on the most up-to-date version of the software and benefit from the very latest compliance changes and system enhancements. Customers are also free to make changes instantly and that is without user retraining or additional third-party costs.

According to officials at Daiichi Sankyo, the current CRM system has become unyielding or the company with most of the company’s customer-facing teams using the system only as a basic customer information repository.

“It lacked important functionality and so became nothing more than an expensive database to record calls. We were looking for a system that offered functionality well beyond just call recording,” managing director for Daiichi Sankyo UK Simon Clough, maintained in a statement.

According to Veeva, its CRM system was chosen after researching alternative CRM systems. Veeva CRM’s intuitive, easy-to-use interface and rich functionality were what attracted Daiichi Sankyo toward Veeva system. The selection of new CRM solution is expected to rightly complement the company’s strategy for strengthening customer engagements in the UK's changing NHS environment.

Daiichi Sankyo also invested in Veeva iRep, which is the first integrated Pharma CRM and CLM solution designed for the Apple (News - Alert) iPad.

“We recognized that the system's closed-loop marketing functions and the device's beautiful presentation of multi-media content would support more interactive customer engagements. With iRep, we expect that our account specialists will be more connected, responsive, and effective,” Clough maintained.

Recently Veeva Systems has been named to Red Herring's (News - Alert) 2011 list of the Top 100 North America technology startups. Veeva has earned Red Herring's highest honor for its game-changing, cloud-based applications designed to support the global life sciences industry.