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Homes by Dickerson Selects Lasso CRM Homebuilder Sales Software

By Carolyn J Dawson
TMCnet Contributor

Raleigh, North Carolina builder Homes by Dickerson has chosen Lasso Homebuilder CRM as their Customer Relationship Management (CRM) solution for their new home developments in prominent and centrally situated neighborhoods across North Carolina. Homes by Dickerson is renowned as the premier builder of the finest custom homes in North Carolina. The firm consists of a team of dedicated professionals dedicated to guarantee their customer’s expectations are not only met, but surpassed.

In a release, marketing & sales director at Homes by Dickerson, Jenn Nowalk said that “Lasso CRM is key for us in order to take our business to the next level in serving our prospective buyers and homeowners. Lasso gives us the ability to manage our sales activities, manage our marketing campaigns and most importantly make it easy to stay in front of our prospects, homeowners, realtors and vendors. The fact that Lasso goes beyond software by providing education and topical information via their free webinar series that features industry leading sales and marketing experts is a real value to us as well.”

Homes by Dickerson is well known for treating each construction project as if it were their only one. Working directly with their clients, their team of devoted and enthusiastic professionals guides them through the design process to make sure that all of the client’s expectations are met. Each home is designed specially & individually by the client, allowing their own exclusive style to stand out in their quality-built custom home.

Dave Clements, CEO of Lasso, said that "We are proud to be chosen by Homes by Dickerson as their CRM software partner. The team at Dickerson create not only wonderful custom homes in the Raleigh area they are also leaders in giving back to their community with initiatives like their Home by Dickerson Cares program.”

Lasso’s cloud based “on-demand” CRM real estate software that is installed on thousands of projects across the world, provides real estate developers, builders and sales agencies to sell their developments faster and easier. The software manages prospective homebuyers online from interest list to possession including marketing, sales, inventory and contract management. Lasso works well for varied developments from urban high-rise to suburban townhomes as well as single and master planned communities and destination resorts worldwide. Lasso is designed for user-friendliness, rapid installation and pay by usage to maximize each client’s ROI.