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ApexTwo Announces the Release of CRM Implementation ROI Calculator

By Calvin Azuri
TMCnet Contributor

ApexTwo, a SugarCRM (News - Alert) implementation and marketing automation company, has announced the release of a new, easy-to-use calculator. The CRM Implementation ROI Calculator, which is available on the company website, has been developed to provide small and medium-sized businesses with the potential return on investment of a customer relationship management system. The new offering from ApexTwo can also provide information on how long it will take to retrieve the upfront costs. 

Although most small and medium-sized business enterprises can hugely benefit from implementing a robust CRM, they are wary of the costs involved. ApexTwo understood the reservations that such business enterprises might have with respect to the high costs involved, which is why it developed the easy-to-use online calculator capable of providing easy estimates on the costs.

Research indicates that most CRM implementations can boost sales productivity by 20 to 30 percent. However, businesses which implement SugarCRM, which is more reasonably priced compared to some of the more popular yet competitive brands, can provide a marginal productivity boost of 2 or 3 percent. This is sufficient to cover the original investment within a matter of a few months.

Leveraging the CRM Implementation ROI Calculator from ApexTwo, customers are provided with easy and quick estimates on their potential overall ROI percentage in addition to being provided with a time-frame on the number of months it will take to cover the original cost of implementing SugarCRM.

Furthermore, the tool can be utilized by businesses to get a better understanding of what other CRM tools can provide with respect to costs and ROI when compared to ApexTwo SugarCRM.

Customers can use the calculator free of charge, with no obligation, at the company website: http://apextwo.com/roi/.

Founded in 2007, ApexTwo has been helping business enterprises improve their revenue while bringing down costs by utilizing strategies and technologies crucial for online marketing, demand generation, sales automation, and implementation of CRM. The company has been providing services such as Marketing Strategy Development, Sales and Marketing Business Process Alignment, Online / Offline Demand Generation Programs, and CRM Acquisition, Implementation & Integration, within a reasonable budget.

For more information about ApexTwo, please visit http://www.apextwo.com.