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M5 Networks Integrates M5Connect with SageCRM

M5 Networks (News - Alert), a provider of managed, hosted business Voice over IP (VoIP) solutions, announced a partnership with SWK Technologies, a Sage Gold Certified Master Developer, to integrate M5's award-winning M5Connect CTI (News - Alert) (Computer Telephony API) with SageCRM Solutions.

“SageCRM is a full-featured, Web-based CRM software solution that is easy to use and quick to deploy,” said Brent Barbara, vice president of Client Solutions and Alliances for M5 Networks, in a statement. “With M5Connect, SageCRM can become the repository for all customer activities, phone calls included, without the cumbersome manual chore of entering each phone call.”

Through this partnership, M5 hopes to help companies bridge the gap between the telephone and critical business applications like SageCRM.

“M5 Connect for SageCRM is the latest example of how it is possible to improve a system's data and analytics, while at the same time satisfying the users' need for speed and ease of use,” Barbara said. “Harmonious integration of the telephone and CRM system isn't just a 'nice-to-have' for companies that want to improve sales and support performance, it's a non-negotiable requirement.”

The integrated solution offers the best possible information management and efficiency. SageCRM users can now access integrated telephony features, which were once available in call centers alone. The solution also gives a comprehensive view of critical business metrics.

More than 63,500 businesses and 3.1 million users use SageCRM solutions worldwide to develop profitable, long-term business relationships. With M5Connect for SageCRM, users can click-to-dial to start a call from within SageCRM anytime a phone number is available.

The service includes inbound screen pops that provide lead or contact information before the call is answered.  Note taking is automated and real-time analytics are available to help measure sales, support and operational success.

“Adoption of a business system like SageCRM depends on providing tools of value to the users,” said Jeffery Roth, CEO of SWK Technologies, in a statement. “By automating call record entry and making notation an intuitive part of placing a phone call, we've simplified the job of the sales agent, while at the same time, greatly improved the system's ability to provide manage a window into the activities that drive the business.”

Recently M5 Networks announced the launch of M5 Help, a one-touch help button allowing its business clients immediate access to a support team directly from their Cisco IP Phone (News - Alert).

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.