Call Center Software Featured Article

Campaigner Launches New Marketing Tool

By Deepika Mala
TMCnet Contributor

Campaigner, an email marketing service provider that empowers companies to better attract and retain business through creative email marketing campaigns, has unveiled a new marketing tool, Smart Email Builder.

Smart Email Builder provides a fail-safe way to develop professional-looking email promotions and newsletters, and thus helps small businesses to increase sales and raise visibility.

By removing the need for a designer or design experience from the equation, Smart Email Builder takes the effort out of building a professionally styled email newsletter.

One simply needs to select from among the 700 professionally designed templates, themes and color schemes and the newsletter can automatically be built based on user preferences. As soon as the design is in place, the new marketing tool formats text on the computer screen as content is entered.

"Email marketing is an excellent, cost-effective way for small businesses to build a direct marketing program. There are no print or mail expenses, and responses to your email campaign can be easily tracked and acted upon," said Mike Pugh, vice president of marketing of j2 Global Communications, Inc.

Campaigner, with Smart Email Builder, is able to empower any businesses to leverage the power of email marketing.

In a press release, Paul Gomez, tour director of the Arkansas Golf Channel Amateur Tour, says: "With Smart Email Builder, there are no more email bogeys for me. Now I hit a hole in one every time. I can set up a really nice looking email campaign without spending time worrying about column length, image size or unwanted format changes when I change a layout. I recommend this to anyone who doesn't have the expertise on hand to design their email marketing campaigns."

Businesses can combine a selection of themes, colors and templates and can build their own personalized email campaigns that have a professional appearance without the cost of hiring a design expert for graphics and layout.

In case a business decides to change the look of the mailing, Smart Email Builder remembers the content entered and moves it to the new layout.

In related news, j2 Global Communications announced that CEO Hemi Zucker has been chosen as a Commissioner to TechAmerica Foundation’s Commission on the Leadership Opportunity in the U.S. Deployment of the Cloud.