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Nimble Announces Team Version of Social CRM Platform

Nimble (News - Alert), a social customer relationship management (CRM) platform, has announced the launch of its team version. The new team version is expected to lay the foundation for its Social Business vision.

The new functionality includes team collaboration and sales and marketing features. The new version enables entire groups, departments and companies to listen and engage with their social community. They can also collaborate and work effectively together to jointly grow their business.

Nimble solution links contacts, calendars and communication to social listening and engagement. Nimble enables Facebook, Twitter, LinkedIn (News - Alert), Gmail, Outlook contacts, calendars, and social conversations to be unified into one Web application.

“The old way of doing business is broken,” said Jon Ferrara (News - Alert), CEO of Nimble, in a statement. “Companies today cannot succeed if they behave like a castle, blocking out their customers and erecting walls between employees. The new business model is about customer-driven relationships, and small business owners know this.”

The collaborative functionality provides small businesses with the tools to participate in transparent, customer-centric dialogues that channel social conversations into the company, allowing all employees to engage in relationships that lead to business growth.

“Nimble is absolutely revolutionary! Nimble is what I've dreamed of for a long time but never thought possible,” said David Meerman Scott, marketing strategist and bestselling author of Real-Time Marketing & PR.

“With Nimble, I can combine my Twitter followers, Facebook (News - Alert) friends, and customer database with my calendar and to-do list into one complete Social Relationship Manager to run my business,” Scott added.

Recently, Nimble announced the launch of Nimble Contact, a social CRM platform that combines relationship management and social engagement into an affordable Web-based solution. Nimble Contact empowers small businesses to attract and retain the right customers in today's socially connected world.

Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.