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Enterasys's Appalaraju: Infrastructure Needs to Adapt to Users

At the recent Interop Vegas 2011, TMC’s CEO Rich Tehrani interviewed Enterasys’s (News - Alert) Ram Appalaraju, VP of Marketing for the company.

In March TMC’s Jyothi Shanbhag reported that Enterasys, the network infrastructure and security division of Siemens Enterprise Communications (News - Alert), earned 2010 CRM Elite Award in the Workforce Optimization Suite award for its Global Technical Services organization.

The company entered the “Outstanding Workforce Optimization Suite” category based on achievements its Global Technical Assistance Center made through Salesforce CRM and Service Cloud 2 applications, including the streamlining of critical global sales and customer data in multiple languages and currencies.

Appalaraju spoke to some of the major trends in the market, singling out what he called the “consumerization of IT” as one of the biggest. The number of devices – and types of devices – entering the work force is far greater than anyone thought it would be just a few years ago. It’s great for employees coming into business, but it does put a lot of pressure on IT departments, to accommodate them and not compromise on company user policies, especially security issues, while allowing maximum usage flexibility.

Being part of Siemens (News - Alert) is seen as an advantage, Appalaraju said, in terms of what Enterasys can offer clients. “We are the infrastructure to support the Siemens enterprise communications applications services,” he said. “Our architecture is fundamentally designed for this.”

Appalaraju said what customers want in today’s “transformational” market is flexible, modular architecture – “The infrastructure needs to adapt to them, not them adapting to the infrastructure. That’s where we have our strongest competitive advantages. The infrastructure doesn’t have to be complicated, users don’t have to hit a brick wall.”

See below for the full video.

David Sims is a contributing editor for TMCnet. To read more of David’s articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Jennifer Russell