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GreatVines Selects GoodData to Power Advanced Analytics

GoodData (News - Alert) has been selected by GreatVines, which creates innovative software on the Force.com cloud platform for managing sales, trade marketing and order fulfillment for companies in the beverage alcohol industry, to power the analytics for its innovative beverage selling solution.

Thanks to GreatVines and GoodData, producers and distributors will no longer have to struggle with complex Business Intelligence products to unlock the power of market and channel data.

"Embedding analytics into sales CRM processes is central to our product mission," said John Collins, CEO of GreatVines, in a statement. "GoodData immediately impressed us with their scale and flexibility; the fact that it so easily integrated into the Force.com platform was a great bonus.”

"The best part of working with GoodData is seeing metrics come alive for our customers," Collins added. "For many customers, this is the first time they've been able to marry sales activities to results."

Thanks to GoodData, GreatVines customers get-Pre-built, interactive dashboards that summarize the health of distribution channels, with the ability to easily drill down for practically unlimited detail; contextual reports tracking accounts sold, retail sales, points of distribution, shipments and depletions – all in one place without struggling with Excel or on-premise databases and licensed wholesaler account and depletion data from Nielsen directly visible in the CRM environment.    

"Only GoodData can deliver on the flexible and powerful analytics requirements of Force.com apps," said Roman Stanek, founder and CEO of GoodData. "We were built to help companies like GreatVines make analytics a central part of their products.”

GoodData offers one of the world's most powerful Cloud BI Platforms, providing customers and partners with operational dashboards, advanced reporting and data warehousing at a fraction of the cost and complexity of other approaches.

In April, TMCnet reported that GoodData announced the launch of GoodData Sales Analytics for SugarCRM (News - Alert) , an app that delivers immediate and deep insight into the metrics behind the quarterly number. The application is a full-fledged BI solution that can be customized according to Sugar CRM-powered companies’ sales pipeline analytics without complex technology implementation or expensive product investment.

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Anil Sharma is a contributing editor for TMCnet. To read more of his articles, please visit his columnist page.

Edited by John Lahtinen