Call Center Software Featured Article

StrongMail Message Studio 6.0 Introduces Drag-and-Drop Lifecycle Marketing

By Carolyn J Dawson
TMCnet Contributor

StrongMail Message Studio version 6.0 has been released by Strong Mail. Message Studio, the dedicated, enterprise-grade email marketing solution, will now include StrongMail Lifecycle Marketing. Strong Mail is a top provider of online marketing solutions for email marketing and social media.

Email marketers are able to easily design, automate and track effective multi-stage email marketing programs with Lifecycle Marketing’s drag-and-drop interface. The latest version of Message Studio will also include new dashboard views and redesigned reports to help users review and optimize performance easily.

By leveraging event-triggered messages, a 600 percent lift in performance over outbound campaigns can be achieved by marketers. This information has been provided by the Gartner (News - Alert) report "Top 7 CRM Marketing Processes for 2011", published in April 2011. According to the StrongMail/Zoomerang "Lifecycle Email Marketing Survey", carried out in May 2011, the top reasons that email marketers didn't implement lifecycle marketing programs were lack of resources and tools.

These challenges are overcome by StrongMail Message Studio's new Lifecycle Marketing solution. The most comprehensive and user-friendly solution in the industry today is provided by StrongMail to email marketers. Email marketers can dramatically increase the ROI of their email marketing efforts with this new drag-and-drop marketing automation functionality. Marketers are also able to directly access customer data in multiple databases with StrongMail Lifecycle Marketing. This is done via integration with e-commerce, web analytics, multi-channel campaign management, and other business systems.

"With StrongMail's Lifecycle Marketing solution, we’ll have more dynamic marketing capabilities to segment, target and test marketing messages in our event-triggered email program,” said Trish Tobin, CMO of Benchmark Brands, in a release. “By making it easy to design and automate lifecycle programmes, StrongMail will enable us to expand our current efforts and ultimately drive more revenue."

According to Sam Cece, CEO of StrongMail, email marketers can easily design and launch their own high-ROI lifecycle marketing programs with StrongMail. The company is therefore poised to open up this powerful technique to a much broader set of companies.

"With StrongMail Lifecycle Marketing, email marketers now have a powerful tool for reaching the right customer at the right time, which ultimately will translate to increased revenue and brand affinity,” said Cece.

For more information on StrongMail, visit www.strongmail.com.