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Texas Motor Speedway to Create Personalized Mobile Marketing Campaigns with Hipcricket

By Nathesh
TMCnet Contributor

Hipcricket, a one-stop mobile marketing and advertising company, claimed that Speedway Motorsports’ racing facility Texas Motor Speedway will be using its technology and solutions to create highly-targeted, personalized mobile marketing campaigns for attracting new fans-- especially youngsters.

The annual NASCAR Sprint (News - Alert) Cup events are the largest single day sporting events in the state of Texas and that is why the Texas Motor Speedway is considered as one of Speedway Motorsports’ premier racing facilities. Hipcricket will help the facility to further develop its fan base and leverage the power of mobile to attract the younger generation.

Texas Motor Speedway will also use Hipcricket’s cloud-based HIP 7.0 platform to build and manage its mobile Customer Relationship Management (CRM) system.

Hipcricket claimed that its proven mobile advertising network is comprised of high-quality SMS campaigns, mobile websites, and applications that combine best-in-class content and services with highly relevant advertising. With Hipcricket’s Advertising Network, one can now connect with an active, mobile savvy audience that is actively seeking to interact with their brand and receive offers on audience’s cell phones. The company’s mobile marketing platform features end-to-end capabilities and functionalities including a web-based marketing dashboard and it can be used to create, test, run and analyze mobile marketing campaigns and generate real-time custom reports.

Officials with Texas Motor Speedway exclaimed that they realized that the mobile platform provides an effective and innovative way to acquire new fans. Their partnership with Hipcricket will allow them to use Hipcricket’s mobile marketing platform not only to attract new fans and build customer loyalty, but also leverage investments in traditional and other forms of media by making them more actionable and measurable.

Hipcricket added that by tapping into its proven mobile solutions, Texas Motor Speedway will now be able to create more personalized and engaging mobile campaigns that appeal to today's on-the-go consumers. The company looks forward to working with Texas Motor Speedway to find better ways to appeal to their target market and provide valuable ongoing information and services that will turn them into loyal lifetime fans.