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Today's New Home Sales No Longer Have a Traditional CRM Option

By Carolyn J Dawson
TMCnet Contributor

Home builders have been given an acknowledgement that the traditional CRMs or customer relationship management systems are simply glorified rolodexes tied to static calendars. CRM systems such as Salesforce.com (News - Alert) and the like are not feasible for today’s elite class of home builders. The leading provider of sales automation, eMarketing, reporting and lead management to the real-estate sector and home builders, Sales Simplicity Software, announced the statement recently. They go on to state that the home builders of this time require more than traditional CRMs, and need sales management solutions that go beyond just CRM ability.

Sales Simplicity Software can offer home builders this kind of solution, with two major additions to its CRM offering. One is an interactive, dynamic, disciplined and information-rich sales process; and the second is a sales process capable of dynamically feeding real-time information, images, plans, elevations, units and pricing to a builder’s website using a link to a content management system.

Dynamically formed and highly customized data on sales content has to be provided to customers through the content management system. Sales Simplicity claims that they are the only providers with these capabilities, which are not found in traditional CRMs. In fact, Sales Simplicity is so much more advanced than other CRMs that it is placed out of the realm of being called a CRM in itself.

Some other unique features on offer from Sales Simplicity to its builders include the ability to feed their sales agents with information customized to a prospective buyer’s behavior, both for viewing a particular home plan and to visit a home model. The software also provides builders with a comprehensive ‘micro-view’ web analytics model, enhancing their analysis of buyers. A highly targeted “auto-notification of a new kind” is also a part of Sales Simplicity’s offering that generates the report to the right target, while providing a secure tracking service of the sales activity.

In a release, President of Sales Simplicity, Barry Forbes said that “Today’s new home selling market is so tough, it makes no sense to hobble your sales staff with inferior technology, especially when the right technology can pay for itself in a matter of months.”