Call Center Software Featured Article

Microsoft CRM Helps Manufacturers to Improve Customer Relationships and Boost their Business

By Sujata Garud
TMCnet Contributor

Microsoft (News - Alert) CRM can be of different use for different industries depending on the functionality. In the manufacturing sector, CRM can help manufacturers increase effectiveness in managing customer relationships and derive significant competitive advantages. Understanding the functionality of CRM and accordingly adopting it in daily marketing activities can help the companies to boost their business.

Leveraging the power of CRM, the manufacturing Industry is leading a strong trend in empowering its customers. CRM is helping the manufacturing industry to understand customer requirements better. In this competitive scenario, it has become necessary to centralize customer information in order to do so CRM needs to be integrated with other business systems- - especially ERP -- to ensure there is an overall business strategy approach to managing customers based on the products and services sold.  

Multiple modes of customer service should be in place. Newer CRM versions are emerging that leverage behavioural as well as business intelligence based on transactional data. The key to business success today is the same as it was five years ago – do more of what you are good at, less of what you are not good at. With CRM/ ERP as a strong backbone, manufacturers can amplify the impact of sales and marketing operations by simply showing customers what “good” looks like.

CRM was in news recently when a provider of CRM software suites recognized many of its partners and developers for its noted NetSuite (News - Alert) Developer Awards, at the recent inaugural SuiteWorld 2011 conference that took place in San Francisco. In the last couple of years, NetSuite has built a list of potential developers and partners who are exclusively involved in helping enterprises of all sizes realize the benefits of cloud computing including helping companies to increase productivity, reduce costs, and streamline operations.

Sujata Garud is a TMCnet freelancer with three years of writing/editing experience and two years of market research experience. As an editor she has covered the IT, electronics, banking, pharma, construction, mining and healthcare industries. To see more of her articles, please visit her columnist page.

Edited by Rich Steeves